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The Future

In: Market Entry in China

Author

Listed:
  • Christiane Prange

    (Tongji University)

Abstract

What is the future of China? For many people, this question already seems to indicate that China’s future is at risk with concerns, among others, focusing on factual slowdown, this year’s stock-market plunge, and increasing purchasing divergences between rich and poor people. The current development indicates that China’s economy is in a steady slow growth but is heading for better with an economy moving away from pure exporting and instead focusing on services and innovation. Overall developments of China’s economy evidently precede answers to the main questions of this book: What’s the future of marketing in China? What is the role of premium-branded Western products? What is the future of foreign multinational firms in China?

Suggested Citation

  • Christiane Prange, 2016. "The Future," Management for Professionals, in: Christiane Prange (ed.), Market Entry in China, pages 223-225, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-319-29139-0_18
    DOI: 10.1007/978-3-319-29139-0_18
    as

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