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Preparing Business Activities in China

In: Market Entry in China

Author

Listed:
  • Christiane Prange

    (Tongji University)

Abstract

Companies may encounter a variety of problems when entering China. These problems cut across all stages of environmental and marketing research (environmental, company, product, consumer, etc.) and need to be solved in order to pave the ground for successful operations in the country. A systematic analysis of environmental, corporate, consumer and marketing issues is required as a preparation. While many problems result from differences in culture, the main challenge is to understand the shift from emphasizing contradictions to balancing opposites.

Suggested Citation

  • Christiane Prange, 2016. "Preparing Business Activities in China," Management for Professionals, in: Christiane Prange (ed.), Market Entry in China, pages 217-221, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-319-29139-0_17
    DOI: 10.1007/978-3-319-29139-0_17
    as

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