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HTH’s Exploration in China

In: Market Entry in China

Author

Listed:
  • Dong Bian

    (CAPA Shanghai)

Abstract

HTH is a high-end home furnishing fabrics “editor”. Since it was a subsidiary of a global famous luxury group Luxury consumption in the emerging economies, especially in China, kept growing in a relatively high speed. The management team of HTH realized that the demand was getting saturated in developed countries. They thought that it was time to explore the business in emerging economies, where the market demand grew rapidly. HTH made China their first trial. They planned to conduct a complete market research and then enter the market with effective and sustainable strategies.

Suggested Citation

  • Dong Bian, 2016. "HTH’s Exploration in China," Management for Professionals, in: Christiane Prange (ed.), Market Entry in China, pages 121-131, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-319-29139-0_11
    DOI: 10.1007/978-3-319-29139-0_11
    as

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