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Unleashing the Power of Greater Creatives for Brands

In: Programmatic Advertising

Author

Listed:
  • Chip Meyers

    (Reactx)

  • Christian Muche

    (dmexco)

Abstract

Standards should be dead; standards have held back the digital industry for years. Finally after almost two decades the leaderboard and skyscraper are finally going to the grave – there’s no money in them; the brands don’t want to use them; and publishers are getting rid of them left and right.

Suggested Citation

  • Chip Meyers & Christian Muche, 2016. "Unleashing the Power of Greater Creatives for Brands," Management for Professionals, in: Oliver Busch (ed.), Programmatic Advertising, pages 131-139, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-319-25023-6_11
    DOI: 10.1007/978-3-319-25023-6_11
    as

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