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The Simple and Emotional Selling Proposition

In: UX Redefined

Author

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  • Johannes Robier

    (youspi Consulting GmbH)

Abstract

The Reason to Believe exposes the most important reason to buy and the underlying sales argument. The Reason to Believe wants to provide actual or subjective facts to affirm customers’ purchase decision and make them feel well about the product beyond the purchase process.

Suggested Citation

  • Johannes Robier, 2016. "The Simple and Emotional Selling Proposition," Management for Professionals, in: UX Redefined, edition 1, chapter 6, pages 121-121, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-319-21062-9_6
    DOI: 10.1007/978-3-319-21062-9_6
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