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After the Negotiation Is Before the Negotiation

In: The Hidden Rules of Successful Negotiation and Communication

Author

Listed:
  • Marc O. Opresnik

    (Luebeck University of Applied Sciences)

Abstract

1. In our dynamic economic world in which products and services are becoming increasingly interchangeable, next to the brand the relationship is often the only thing that can help a business achieve a unique position.

Suggested Citation

  • Marc O. Opresnik, 2014. "After the Negotiation Is Before the Negotiation," Management for Professionals, in: The Hidden Rules of Successful Negotiation and Communication, edition 127, chapter 10, pages 125-127, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-319-06194-8_10
    DOI: 10.1007/978-3-319-06194-8_10
    as

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