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The Myth of the Pioneer

In: Growth Through Innovation

Author

Listed:
  • Roman Boutellier

    (ETH Zürich)

  • Mareike Heinzen

    (ETH Zürich)

Abstract

Most of today’s market leaders entered the market 10–15 years after the pioneer. This is contradictory to schoolbook presentations where the advantages of pioneers are overstressed. Most market leaders go for big markets, make innovations in small steps and build up barriers through brands, patents, copyrights and business architecture.

Suggested Citation

  • Roman Boutellier & Mareike Heinzen, 2014. "The Myth of the Pioneer," Management for Professionals, in: Growth Through Innovation, edition 127, chapter 6, pages 71-84, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-319-04016-5_6
    DOI: 10.1007/978-3-319-04016-5_6
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