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Trend Towards Routine Innovation

In: Growth Through Innovation

Author

Listed:
  • Roman Boutellier

    (ETH Zürich)

  • Mareike Heinzen

    (ETH Zürich)

Abstract

Companies are not tinkering around anymore or waiting for a radical innovation to evolve, but trying to routinize innovation. This trend is supported by the standardization of development processes, miniaturization and modularization of products, as well as a shift from competition to co-opetition.

Suggested Citation

  • Roman Boutellier & Mareike Heinzen, 2014. "Trend Towards Routine Innovation," Management for Professionals, in: Growth Through Innovation, edition 127, chapter 13, pages 163-173, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-319-04016-5_13
    DOI: 10.1007/978-3-319-04016-5_13
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