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Innovation and Product Management

In: Aerospace Marketing Management

Author

Listed:
  • Philippe Malaval

    (Toulouse Business School)

  • Christophe Bénaroya

    (Toulouse Business School)

  • Jonathan Aflalo

    (ATPCO-Airline Tariff Publishing Company)

Abstract

The product plays a determining role in company strategy especially in the aerospace sector. Pricing, distribution and communication strategies are all closely linked to the choices made as to the product portfolio. Grids and matrixes for analyzing the portfolio are effective tools for making sure that the company is in phase with its market and has a product range to meet objectives. However, before using them we must look at the experience curve and life cycle in the aeronautical sector.

Suggested Citation

  • Philippe Malaval & Christophe Bénaroya & Jonathan Aflalo, 2014. "Innovation and Product Management," Management for Professionals, in: Aerospace Marketing Management, edition 127, chapter 6, pages 171-232, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-319-01354-1_6
    DOI: 10.1007/978-3-319-01354-1_6
    as

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