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Building Loyalty: Maintenance, Customer Training and Offsets

In: Aerospace Marketing Management

Author

Listed:
  • Philippe Malaval

    (Toulouse Business School)

  • Christophe Bénaroya

    (Toulouse Business School)

  • Jonathan Aflalo

    (ATPCO-Airline Tariff Publishing Company)

Abstract

In addition to marketing actions, companies in the aeronautics and space sector have developed many tools to increase the loyalty of customer companies including maintenance, training and financial compensation (offsets). These tools play an important role from the definition of the product/service mix to the development of customer loyalty.

Suggested Citation

  • Philippe Malaval & Christophe Bénaroya & Jonathan Aflalo, 2014. "Building Loyalty: Maintenance, Customer Training and Offsets," Management for Professionals, in: Aerospace Marketing Management, edition 127, chapter 14, pages 509-543, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-319-01354-1_14
    DOI: 10.1007/978-3-319-01354-1_14
    as

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