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Marketing in the Aeronautics Industry

In: Aerospace Marketing Management

Author

Listed:
  • Philippe Malaval

    (Toulouse Business School)

  • Christophe Bénaroya

    (Toulouse Business School)

  • Jonathan Aflalo

    (ATPCO-Airline Tariff Publishing Company)

Abstract

Over the last decade the aeronautics industry has undergone an evolution which has fundamentally modified managerial practice within the sector. From being a product based industry, there has been a progressive move towards a market-driven one, representing a turning point in marketing for an industrial sector with many particularities.

Suggested Citation

  • Philippe Malaval & Christophe Bénaroya & Jonathan Aflalo, 2014. "Marketing in the Aeronautics Industry," Management for Professionals, in: Aerospace Marketing Management, edition 127, chapter 1, pages 1-27, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-319-01354-1_1
    DOI: 10.1007/978-3-319-01354-1_1
    as

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