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Navigating the Technology Landscape

Author

Listed:
  • Orestis Georgiou

    (Ultraleap Ltd.)

  • Mykola Maksymenko

    (Haiqu Inc.)

  • Stephen Russo

    (Honeywell Building Automation Inc.)

Abstract

This chapter addresses the complexities of navigating today’s rapidly evolving technology landscape, shaped by disruptive trends, global competition, and the rise of emerging markets. It explores how businesses can discern promising innovations from fleeting fads, balance agility with long-term strategy, and position themselves for success in an increasingly competitive global arena. The chapter introduces key tools and frameworks, such as the Gartner hype cycle, megatrends, the innovation adoption model, disruptive innovation theory, and McKinsey’s three horizons of growth, to help R&D leaders and executives identify and manage opportunities. By leveraging these tools and remaining vigilant against the risks of overhyped technologies and misaligned investments, organizations can strategically navigate the challenges of innovation and chart a path forward.

Suggested Citation

  • Orestis Georgiou & Mykola Maksymenko & Stephen Russo, 2025. "Navigating the Technology Landscape," Management for Professionals,, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-031-86789-7_9
    DOI: 10.1007/978-3-031-86789-7_9
    as

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