IDEAS home Printed from https://ideas.repec.org/h/spr/mgmchp/978-3-031-50032-9_81.html
   My bibliography  Save this book chapter

Case 81 Lululemon Athletica

In: Rising Stars

Author

Listed:
  • B. Rajesh Kumar

    (Institute of Management Technology)

Abstract

Lululemon Athletica is a designer, distributor, and retailer of technical athletic apparel, footwear, and accessories. The company aims to create transformative products and experiences which offer meaningful connections. The company offers a comprehensive portfolio of products consisting of performance apparel, footwear, and accessories which are marketed under the lululemon brand. The apparel assortment portfolio offers pants, shorts, tops, and jackets which are basically designed for athletic activities such as yoga, training, and sport activities. The company also offers apparels which are designed as fitness-inspired accessories. The design and development team sources technically advanced fabrics with innovative functional features. As a part of its vertical retail strategy, the company incorporates unique performance and fashion needs into its design process. The company offers in-home connected fitness and associated content subscriptions through lululemon Studio. By end 2022, the company operated 655 stores in 18 countries across the globe. The total monthly cumulative return for lululemon stock was 146% compared to the total monthly cumulative return of 50% for the market index S&P 500 during the period June 2018 to May 2023. The average book value as percent of market value of equity was just 6.9% during the period Jan 2019 to Jan 2023.

Suggested Citation

  • B. Rajesh Kumar, 2024. "Case 81 Lululemon Athletica," Management for Professionals, in: Rising Stars, pages 587-592, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-031-50032-9_81
    DOI: 10.1007/978-3-031-50032-9_81
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:mgmchp:978-3-031-50032-9_81. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.