IDEAS home Printed from https://ideas.repec.org/h/spr/mgmchp/978-3-031-50032-9_22.html
   My bibliography  Save this book chapter

Case 22 Medifast Inc

In: Rising Stars

Author

Listed:
  • B. Rajesh Kumar

    (Institute of Management Technology)

Abstract

Medifast Inc. is one of the fastest growing global company which offers health and wellness services for communities. The holistic approach of the company focusses on offering Lifelong Transformation, One Healthy Habit at a Time. The company offers services through its direct-to-consumer business model. The OPTAVIA brand of the company offers effective lifestyle solution which focusses on innovative healthy habits through smaller, foundational changes called micro habits. The company have facilitated over 2 million clients to achieve their health goals through a network of approximately 59,800 independent OPTAVIA Coaches who themselves were associated with Medifast initially as clients. Medifast also develop and market products for weight loss. The 5-year holding period return for Medifast stock was 477% whereas for S&P 500 stock and for peer group the holding period return was 133% and 52% respectively during the period 2016–2021.

Suggested Citation

  • B. Rajesh Kumar, 2024. "Case 22 Medifast Inc," Management for Professionals, in: Rising Stars, pages 169-175, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-031-50032-9_22
    DOI: 10.1007/978-3-031-50032-9_22
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:mgmchp:978-3-031-50032-9_22. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.