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Creativity Tools in QM

In: Virtual and Innovative Quality Management Across the Value Chain

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  • Marc Helmold

    (IU International University of Applied Sciences)

Abstract

Brainstorming is an idea generation method developed by Alex F. Osborn in 1939 and modified by Charles Hutchison Clark, the purpose of which is to encourage the generation of new, unusual ideas in a group of people. He named it after the idea behind this method, namely, using the brain to storm a problem (literally: using the brain to storm a problem). In brainstorming, ideas and suggestions on a topic are freely expressed and collected. It does not matter how mature and high quality an idea is, but first of all that as many ideas as possible are collected. It is important that all participants collect and publish ideas.

Suggested Citation

  • Marc Helmold, 2023. "Creativity Tools in QM," Management for Professionals, in: Virtual and Innovative Quality Management Across the Value Chain, chapter 19, pages 205-209, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-031-30089-9_19
    DOI: 10.1007/978-3-031-30089-9_19
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