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Artificial Intelligence: The Revolution in Marketing

In: Marketing and Sales Automation

Author

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  • Claudia Bünte

    (SRH Berlin University of Applied Sciences)

Abstract

AI has arrived in the economy. AI is becoming an important economic factor at an unprecedented speed. 91% of the marketing managers surveyed in 2021 within the study “AI—the future of marketing” in D-A-CH say that AI is already important for marketing today—an increase of around 12 percentage points compared to 2019. This paper for the first time uncovers and critically discusses how AI can and will revolutionize the matter area of marketing.

Suggested Citation

  • Claudia Bünte, 2023. "Artificial Intelligence: The Revolution in Marketing," Management for Professionals, in: Uwe Hannig & Uwe Seebacher (ed.), Marketing and Sales Automation, pages 395-408, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-031-20040-3_25
    DOI: 10.1007/978-3-031-20040-3_25
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