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What Will Massively Influence the Automation of Marketing and Sales in the Future

In: Marketing and Sales Automation

Author

Listed:
  • Olaf Mörk

    (Mörketing Agency)

Abstract

An ever-changing disruption in marketing and sales suddenly seems to become the new normal. The hard law “If you don’t move with the times—you move with the times” applies. More than ever, this applies to both the brand and the company. Is this where automation, marketing, and sales can help you from surviving this dilemma? Yes—but it depends! It is important here to know the rules of the game and to start thinking about the future today. Customer habits have changed drastically. It would be naive to believe that this has no impact on marketing and sales automation strategy. With the affordable use of AI (Artificial Intelligence), the tasks of automation are expanding significantly. It is no longer enough to optimize business processes. It counts just as much to play out relevant content, perfectly prepared on the right channel predictively. Chatbots have already been in use in the last 25 years and avatars will replace them. Hardly anyone notices that more than over a billion people already use and trust avatars. The task now is to discover automation innovations in this environment in a smart way to create relevant leads for marketing and sales. Those involved will lose their fear of contact with the technologies and will soon no longer want to miss this progress.

Suggested Citation

  • Olaf Mörk, 2023. "What Will Massively Influence the Automation of Marketing and Sales in the Future," Management for Professionals, in: Uwe Hannig & Uwe Seebacher (ed.), Marketing and Sales Automation, pages 239-255, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-031-20040-3_15
    DOI: 10.1007/978-3-031-20040-3_15
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