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IP as an Important Value Driver for Start-Up Strategies in Established Companies

In: Intellectual Property Management for Start-ups

Author

Listed:
  • Beat Weibel

    (Siemens AG)

  • Rudolf Freytag

    (Siemens AG
    Siemens Technology Accelerator GmbH)

Abstract

Established companies apply two types of start-up strategies to drive innovation and growth: With outside-in start-up strategies, they get access to external start-up innovations; with inside-out start-up strategies, they build independent new innovative businesses. These two strategies are fundamentally different, but they have in common that IP becomes an important value driver when a value-driven IP strategy is pursued. Based on their own experience, the authors show how this approach works in practice and theory.

Suggested Citation

  • Beat Weibel & Rudolf Freytag, 2023. "IP as an Important Value Driver for Start-Up Strategies in Established Companies," Management for Professionals, in: Martin A. Bader & Sevim Süzeroğlu-Melchiors (ed.), Intellectual Property Management for Start-ups, pages 193-211, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-031-16993-9_10
    DOI: 10.1007/978-3-031-16993-9_10
    as

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