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Commodity Pricing: Fast, Simple, Intelligent

In: Commodity Marketing

Author

Listed:
  • Andrea Maessen

    (Simon-Kucher & Partners Strategy & Marketing Consultants)

  • Bert Sebastian Strasmann

    (Simon-Kucher & Partners Strategy & Marketing Consultants)

  • Jan Haemer

    (Simon-Kucher & Partners Strategy & Marketing Consultants)

Abstract

How can companies that sell commodities (interchangeable products) maximize their profits? They can do that by making their prices dynamic and differentiated in a volatile market environment. In other words, they practice astute and proactive price-volume management. The key success factors include timely data availability and excellent data management, intelligent contract and price models, and simple guidelines for price differentiation. They also include quick and efficient processes, effective system support, and the right indicators. This chapter shows how that all works.

Suggested Citation

  • Andrea Maessen & Bert Sebastian Strasmann & Jan Haemer, 2022. "Commodity Pricing: Fast, Simple, Intelligent," Management for Professionals, in: Margit Enke & Anja Geigenmüller & Alexander Leischnig (ed.), Commodity Marketing, pages 73-83, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-030-90657-3_4
    DOI: 10.1007/978-3-030-90657-3_4
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