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New Digital World, New Digital Terms

In: Lead Community Fundraising

Author

Listed:
  • Linda Mareen Neugebauer

    (Prosocial Agencia de Fundraising S.L.)

  • Irene Zanko

    (DIRECT MIND GmbH)

Abstract

The designation “Lead Community Fundraising” is completely new. The term “lead community marketing” does not yet exist in business either. The concept of lead community fundraising is basically made up of the words “lead,” “community,” and “fundraising.” Here you will first find out what a “lead” is and which other important terms you should be acquainted with in digital fundraising.

Suggested Citation

  • Linda Mareen Neugebauer & Irene Zanko, 2021. "New Digital World, New Digital Terms," Management for Professionals, in: Lead Community Fundraising, chapter 3, pages 39-43, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-030-77849-1_3
    DOI: 10.1007/978-3-030-77849-1_3
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