IDEAS home Printed from https://ideas.repec.org/h/spr/mgmchp/978-3-030-75011-4_7.html
   My bibliography  Save this book chapter

Creating the Project Value Proposition

In: Product Innovation Management

Author

Listed:
  • Stefano Biazzo

    (University of Padua)

  • Roberto Filippini

    (University of Padua)

Abstract

The definition of a project value proposition (PVP) is a crucial and strategic phase in the development process. As we have highlighted in the previous chapter, the PVP phase consists of a broad set of multi-functional activities: the development of a product concept definition and the establishment of the product architecture; the assessment of manufacturability, quality testing and trade compliance issues; the exploration of supply-chain choices and the first definition of sales and marketing plans, along with the economic analysis of the project. PVP includes activities and deliverables of Stage 1 and Stage 2 and pinpoints the value to be offered to customers and users. This chapter will focus on the following three key activities essential to define PVP: product concept: definition, selection and test; product architecture: definition and carryover strategy (i.e. system-level design); project economic analysis (base case). In the description of these activities, we will assume that the product development process starts with a broadly defined product idea, leaving the project team considerable scope for exploration in the concept development phase.

Suggested Citation

  • Stefano Biazzo & Roberto Filippini, 2021. "Creating the Project Value Proposition," Management for Professionals, in: Product Innovation Management, edition 1, chapter 7, pages 107-130, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-030-75011-4_7
    DOI: 10.1007/978-3-030-75011-4_7
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:mgmchp:978-3-030-75011-4_7. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.