IDEAS home Printed from https://ideas.repec.org/h/spr/mgmchp/978-3-030-75011-4_2.html
   My bibliography  Save this book chapter

The Challenge of Product Innovation

In: Product Innovation Management

Author

Listed:
  • Stefano Biazzo

    (University of Padua)

  • Roberto Filippini

    (University of Padua)

Abstract

Although it is possible to “innovate” in all business activities, it is product innovation that plays a central role in creating value for the customer. Products materialize the value proposition of a company with a combination of tangible and intangible elements and are at the core of any business model (see Chap. 10 ). Product innovation requires human, financial, organizational and technical resources; it is a complex and risky activity. History teaches us that innovation initiatives fail frequently and that even successful innovators have difficulty sustaining their performance (Pisano, Harvard Business Review, 93(6), 44-54, 2015). Unsuccessful products undermine the company’s economic and financial viability and harm the company’s reputation. Product innovation is not an option; it is a necessity. In this chapter, we explore the phenomenon of product innovation in its multiple manifestations, to better understand the nature and complexity of the managerial and organizational challenges that companies have to face.

Suggested Citation

  • Stefano Biazzo & Roberto Filippini, 2021. "The Challenge of Product Innovation," Management for Professionals, in: Product Innovation Management, edition 1, chapter 2, pages 5-20, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-030-75011-4_2
    DOI: 10.1007/978-3-030-75011-4_2
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:mgmchp:978-3-030-75011-4_2. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.