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Airline Pricing

In: The Evolution of Yield Management in the Airline Industry

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  • Ben Vinod

    (Charter and Go)

Abstract

Managing public and private fare products is called fare management. Fares are a fundamental input to determining revenue management controls by leg/segment or origin and destination. Traditional reactive pricing that is focused on a fare response to a competitor’s actions and proactive pricing for price leadership in a market are reviewed. The fundamentals of airline fare management are introduced including customer segmentation, fare categories, journeys, itinerary pricing, constructed fares, and special prorate agreements. The implications of an ineffective fare management process caused by fare overlaps between booking classes and its detrimental impact on revenue management that can result in revenue dilution and potential loss of market share are reviewed. Branded fares and ancillary pricing are covered in this chapter.

Suggested Citation

  • Ben Vinod, 2021. "Airline Pricing," Management for Professionals, in: The Evolution of Yield Management in the Airline Industry, edition 1, chapter 2, pages 41-68, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-030-70424-7_2
    DOI: 10.1007/978-3-030-70424-7_2
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