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The Journalistic Newsroom as a Blueprint for Corporate Communications

In: The Corporate Newsroom

Author

Listed:
  • Lara Behrens

    (Mediamoss GmbH)

  • Christoph Moss

    (Mediamoss GmbH)

  • Mona Sadrowski

Abstract

The Corporate Newsroom is still a very young object of investigation. The publication of this book in German language (Moss 2016) was the first time to present a theoretical framework for the Corporate Newsroom. An empirical study among companies in Germany was presented by Sadrowski (2015). Later studies were published in Switzerland (Keel and Niederhäuser 2016), Austria (Ninova-Solovykh et al. 2019) and the DACH region (Moss 2019; Seidenglanz 2019). Hardt and Moss (2016) described the Corporate Newsroom by the example of Siemens and the German Insurance Association GDV (2016).

Suggested Citation

  • Lara Behrens & Christoph Moss & Mona Sadrowski, 2021. "The Journalistic Newsroom as a Blueprint for Corporate Communications," Management for Professionals, in: Christoph Moss (ed.), The Corporate Newsroom, chapter 3, pages 15-25, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-030-67642-1_3
    DOI: 10.1007/978-3-030-67642-1_3
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