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Malcolm Allan on City Branding and Placemaking in Great Britain

In: An Insider’s Guide to Place Branding

Author

Listed:
  • Florian Kaefer

    (The Place Brand Observer)

Abstract

United Kingdom | Malcolm Allan is the President of Bloom Consulting, which he joined in 2018 when he merged his own consultancy, Placematters with it. He has qualifications in town planning and civic design and development economics. Malcolm has worked in the UK for both central and local governments and as a private consultant. Prior to founding Placematters in 2012 Malcolm had founded Placebrands with Simon Anholt in 2002, the first dedicated place brand agency in Europe.

Suggested Citation

  • Florian Kaefer, 2021. "Malcolm Allan on City Branding and Placemaking in Great Britain," Management for Professionals, in: An Insider’s Guide to Place Branding, edition 1, pages 217-219, Springer.
  • Handle: RePEc:spr:mgmchp:978-3-030-67144-0_40
    DOI: 10.1007/978-3-030-67144-0_40
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