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Digital Lead Capturing at Trade Fairs: Understanding the Low-Cost Quick Win Generator

In: B2B Marketing

Author

Listed:
  • Boris Ringwald

    (Lead on GmbH, Leiter Vertrieb & Marketing)

Abstract

The capturing of leads at trade fairs or in the field by the sales force is still a challenge for many B2B companies. Through the use of smartphones and tablets in sales, more and more companies rely on a digital lead capturing solution. This chapter explains the advantages of digitalization and automation of the lead capturing process and the cost savings that can be realized with an appropriate solution.

Suggested Citation

  • Boris Ringwald, 2021. "Digital Lead Capturing at Trade Fairs: Understanding the Low-Cost Quick Win Generator," Management for Professionals, in: Uwe G. Seebacher (ed.), B2B Marketing, edition 1, chapter 11, pages 271-283, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-030-54292-4_11
    DOI: 10.1007/978-3-030-54292-4_11
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