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Personal Brand Reputation Management

In: Personal Brand Management

Author

Listed:
  • Talaya Waller

    (Waller & Company Personal Branding Consulting)

Abstract

A personal brand’s equity increases as it grows an audience and continues to offer positive experiences. However, public awareness of negative experiences can pose several possibilities of risk. Unlike a product or corporate brand, personal brands are judged on more than the value that they offer. Consumers expect a personal brand to consistently be “on brand” and a step out of character could cause a brand crisisBrand crisis.

Suggested Citation

  • Talaya Waller, 2020. "Personal Brand Reputation Management," Management for Professionals, in: Personal Brand Management, chapter 0, pages 123-139, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-030-43744-2_8
    DOI: 10.1007/978-3-030-43744-2_8
    as

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