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Legally Protecting Personal Brand Equity

In: Personal Brand Management

Author

Listed:
  • Talaya Waller

    (Waller & Company Personal Branding Consulting)

Abstract

How does an individual protect their brand’s value? Legal ownership is key. Although people want to create a public-facing image, they also want the right to own, manage, and protect those images. Personal brands can create a variety of tangible and intangible assets that need legal protection, from images to music to knowledge. Anything that helps the brand build a relationship with a consumer is an asset worth protecting. In addition to a legal professional, marketing professionals should have a general idea of the legal protections available for every brand asset they seek to monetize.

Suggested Citation

  • Talaya Waller, 2020. "Legally Protecting Personal Brand Equity," Management for Professionals, in: Personal Brand Management, chapter 0, pages 109-122, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-030-43744-2_7
    DOI: 10.1007/978-3-030-43744-2_7
    as

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