IDEAS home Printed from https://ideas.repec.org/h/spr/mgmchp/978-3-030-43744-2_6.html
   My bibliography  Save this book chapter

The Monetization of Personal Brands

In: Personal Brand Management

Author

Listed:
  • Talaya Waller

    (Waller & Company Personal Branding Consulting)

Abstract

A personal brand stays relevant as long as it has an up-to-date marketing strategy. However, personal brands cannot be a successful and thriving entity without generating profits. Building a profitable personal brand is just not about followers and channels. Rather, it is related to the ability to convert brand authority into profit. Digital technology advances have disrupted and enhanced means for personal brands to make revenue. As a personal brand continues building its platform, it can further monetize its brand’s value proposition by endorsing other brands through appearances and partnerships.

Suggested Citation

  • Talaya Waller, 2020. "The Monetization of Personal Brands," Management for Professionals, in: Personal Brand Management, chapter 0, pages 91-105, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-030-43744-2_6
    DOI: 10.1007/978-3-030-43744-2_6
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:mgmchp:978-3-030-43744-2_6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.