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Discovering Your Target Audience

In: Personal Brand Management

Author

Listed:
  • Talaya Waller

    (Waller & Company Personal Branding Consulting)

Abstract

The more a brand knows about its target audience, the easier it is to communicate value and build long-lasting, profitable relationships. Donald Trump, Oprah Winfrey, and Elon Musk all have very different brands, but the one thing they have in common is a strong ability to identify and connect with their target audiences. Learning information about a brand’s audience such as demographics, psychographics, and pain points can lead to the creation of a successful personal marketing strategy. Understanding how consumers make decisions can also prevent personal brands from wasting resources on inefficacious marketing tactics.

Suggested Citation

  • Talaya Waller, 2020. "Discovering Your Target Audience," Management for Professionals, in: Personal Brand Management, chapter 0, pages 37-49, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-030-43744-2_3
    DOI: 10.1007/978-3-030-43744-2_3
    as

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