Motivations of Social Entrepreneurs in Germany

This chapter provides insights into the motives of German social entrepreneurs. First, a quick summary of the general research on motivations of social entrepreneurs is given. What drives these unique founders? Who or what inspires them? What role does the individual biography play? How do their motives differ from conventional entrepreneurs? Second, a historical review reveals that Germany’s social entrepreneurial activities have differed from other countries in the past. From the beginning of industrialization, individual social entrepreneurs have made their mark on the general well-being of the public. Additionally, a strong welfare state and a well-developed co-operative system explain why private initiatives typical of other countries were less prevalent in Germany in the twentieth century. Third, the current developments in German social entrepreneurial activities are examined in more detail. Finally, two mini case studies on the German companies Premium Cola and Upstalsboom Hotel Group illustrate the diversity in motivation and organization of German social entrepreneurial activities.