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Developing the Future Stories of Companies: Open and Closed Story Worlds

In: Transforming Organizations

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  • Michael Müller

    (Stuttgart Media University)

Abstract

Every company has a future story, whether it knows it or not. A crucial question is: Is the company at least partly in control of this future story, or is it fate that writes the story? A second important question concerns the nature of the future story: Does a company rely on a closed or an open story setting? Closed story settings motivate employees by fear and offer few options, while open stories motivate employees by giving the work in the company a deeper meaning and offer lots of options. This paper explains the difference between both story styles and shows the process for developing successful future stories.

Suggested Citation

  • Michael Müller, 2019. "Developing the Future Stories of Companies: Open and Closed Story Worlds," Management for Professionals, in: Jacques Chlopczyk & Christine Erlach (ed.), Transforming Organizations, pages 75-88, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-030-17851-2_6
    DOI: 10.1007/978-3-030-17851-2_6
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