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The Demand for Counterfeit Trade: Consumer Complicity

In: Protecting Your Intellectual Property Rights

Author

Listed:
  • Peggy Chaudhry

    (Villanova University)

  • Alan Zimmerman

    (City University of New York)

Abstract

There is a need for business managers, policymakers, and other constituents to start focusing on the demand side of the counterfeit problem. The academic literature, business, and trade publications have addressed various anticounterfeiting tactics, the types of organized piracy activities, and the level of international and host country enforcement used to protect a company’s IPR. Little research has been conducted measuring the “demand side” of the problem, i.e., the willingness of consumers to purchase counterfeit goods. The current research has relied on convenience samples of consumers within single country markets, such as Germany or Hong Kong. Very few empirical studies have been conducted to explain this consumer behavior across country markets. Imagine the insights we might gain by examining consumer attitudes and purchase behavior for counterfeit goods.

Suggested Citation

  • Peggy Chaudhry & Alan Zimmerman, 2013. "The Demand for Counterfeit Trade: Consumer Complicity," Management for Professionals, in: Protecting Your Intellectual Property Rights, edition 127, chapter 0, pages 71-83, Springer.
    • Handle: RePEc:spr:mgmchp:978-1-4614-5568-4_5
    DOI: 10.1007/978-1-4614-5568-4_5
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