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Focusing on the Influence of Social Nature of Consumption Tendency of Takeaway App on Consumers’ Continuous Use

In: Liss 2023

Author

Listed:
  • Qian Wang

    (University of Science and Technology Beijing)

  • Xuedong Gao

    (University of Science and Technology Beijing)

Abstract

Focusing on the rapid development of takeaway APPs in recent years, analyzing the impact of consumer consumption tendency social through takeaway APP attributes on consumer satisfaction and continuous use intention is not only a supplement and expansion of the field of relationship between takeaway APPs and consumers, but also focuses on the advantages and problems of takeaway APPs and other related companies. This study collected data by questionnaire method and used SPSS exploratory factor analysis and AMOS structural equation modeling method to analyze the data. The study found and determined the measurement scale of each attribute, containing 30 question items in 5 dimensions. The results of the study show that the social nature of consumer tendency has a direct positive influence on the price, convenience, and safety of the takeaway APP attributes, and an indirect positive influence on the intention of persistent use through consumer satisfaction.

Suggested Citation

  • Qian Wang & Xuedong Gao, 2024. "Focusing on the Influence of Social Nature of Consumption Tendency of Takeaway App on Consumers’ Continuous Use," Lecture Notes in Operations Research, in: Daqing Gong & Yixuan Ma & Xiaowen Fu & Juliang Zhang & Xiaopu Shang (ed.), Liss 2023, pages 595-610, Springer.
    • Handle: RePEc:spr:lnopch:978-981-97-4045-1_46
    DOI: 10.1007/978-981-97-4045-1_46
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