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Accountants Are from Mars, ICT Practitioners Are from Venus. Predicting Technology Acceptance Between Two Groups

In: Organizing for Digital Innovation

Author

Listed:
  • Adele Caldarelli

    (University of Naples Federico II)

  • Luca Ferri

    (University of Naples Federico II)

  • Marco Maffei

    (University of Naples Federico II)

  • Rosanna Spanò

    (University of Naples Federico II)

Abstract

Several authors tried to explain the key determinants in technology acceptance using the technology acceptance model (TAM). TAM posits that ease of use and usefulness predict technology usage. Despite it strong usage there are several studies that show a lack in the model due to the absence of personal factors that should be considered. This paper aims to show the existence of significant difference in technology usage between different groups of people. Two hundred and fifty individuals responded to a survey about technology usage in their firms. Our results show that there is a statistically significant difference in ease of use and in perceived usefulness. The investigation applies TAM to help researchers, developers and managers understand antecedents to users’ intention to use.

Suggested Citation

  • Adele Caldarelli & Luca Ferri & Marco Maffei & Rosanna Spanò, 2019. "Accountants Are from Mars, ICT Practitioners Are from Venus. Predicting Technology Acceptance Between Two Groups," Lecture Notes in Information Systems and Organization, in: Alessandra Lazazzara & Raoul C.D. Nacamulli & Cecilia Rossignoli & Stefano Za (ed.), Organizing for Digital Innovation, pages 27-38, Springer.
    • Handle: RePEc:spr:lnichp:978-3-319-90500-6_3
    DOI: 10.1007/978-3-319-90500-6_3
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