IDEAS home Printed from https://ideas.repec.org/h/spr/lnichp/978-3-319-38974-5_16.html
   My bibliography  Save this book chapter

Power to the (Shopping) People! Changing Traditional Customer-Vendor Interaction in Online Markets by ICT-Enabled “Group Buying”

In: Blurring the Boundaries Through Digital Innovation

Author

Listed:
  • Andreas Mladenow

    (University of Vienna)

  • Christine Bauer

    (University of Cologne)

  • Christine Strauss

    (University of Vienna)

Abstract

Information and communication technologies (ICT) are enablers for cooperative and collective online shopping. This novel phenomenon is also known under the terms “group buying” and “collective buying” and can be found in business-to-business (B2B) contexts as well as in business-to-consumer (B2C) shopping transactions. We investigate recent developments regarding enablers and inhibitors of ICT-based group buying concepts in various markets. In this paper, we perform a thorough analysis of group buying approaches with the intent to explain the evolution, developments, and changes of online group shopping variants. We provide an overview of approaches and derived variants of the online group buying concept highlighted with selected real-world application examples. A detailed SWOT analysis (strengths, weaknesses, opportunities, and threats) for each of the two dominant approaches (top-down and bottom-up) represents the core contribution of the paper and may build the basis for the development and improvement of future business models in the field.

Suggested Citation

  • Andreas Mladenow & Christine Bauer & Christine Strauss, 2016. "Power to the (Shopping) People! Changing Traditional Customer-Vendor Interaction in Online Markets by ICT-Enabled “Group Buying”," Lecture Notes in Information Systems and Organization, in: Fabrizio D'Ascenzo & Massimo Magni & Alessandra Lazazzara & Stefano Za (ed.), Blurring the Boundaries Through Digital Innovation, pages 203-213, Springer.
    • Handle: RePEc:spr:lnichp:978-3-319-38974-5_16
    DOI: 10.1007/978-3-319-38974-5_16
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:lnichp:978-3-319-38974-5_16. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.