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Religiosity, Hedonism, Social Image and E-banking Acceptance in Lebanon

In: Blurring the Boundaries Through Digital Innovation

Author

Listed:
  • Antoine Harfouche

    (Université Paris Ouest Nanterre La Défense)

  • Soraya Ezzeddine

    (Saint Joseph University)

  • Michèle Kosremelli Asmar

    (Saint Joseph University)

Abstract

This paper develops a contextual model of individuals’ intention to accept/reject e-banking in Lebanon. It captures the influence of local cultural variables on banking e-services’ acceptance at the first stages of the adoption process. Based on the MATH, an adapted model was proposed that includes religiosity to identify the factors that would influence the adoption of Internet banking. The proposed model was empirically tested using data collected through a survey designed to capture a cross-sectional snapshot of the underlying phenomena. Data was collected from over 147 Lebanese potential adopters of e-banking. Results revealed that the utilitarian factors, the hedonic factors with social influences and computer self-efficacy are antecedents to the intention of e-banking acceptance. In addition, extrinsic religiosity is an antecedent to intrinsic religiosity and they are both negatively associated with e-banking acceptance. The implications of this research are discussed and suggestions for future research presented.

Suggested Citation

  • Antoine Harfouche & Soraya Ezzeddine & Michèle Kosremelli Asmar, 2016. "Religiosity, Hedonism, Social Image and E-banking Acceptance in Lebanon," Lecture Notes in Information Systems and Organization, in: Fabrizio D'Ascenzo & Massimo Magni & Alessandra Lazazzara & Stefano Za (ed.), Blurring the Boundaries Through Digital Innovation, pages 187-201, Springer.
    • Handle: RePEc:spr:lnichp:978-3-319-38974-5_15
    DOI: 10.1007/978-3-319-38974-5_15
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