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Emotion Is not What You Think It Is: Startle Reflex Modulation (SRM) as a Measure of Affective Processing in NeuroIS

In: Information Systems and Neuroscience

Author

Listed:
  • Peter Walla

    (Webster Vienna Private University
    University of Newcastle
    University of Vienna)

  • Monika Koller

    (Vienna University of Economics and Business)

Abstract

Emotion is a widely used term in various different fields. The problem is that across and even within those fields scholars are not sharing a common understanding of it. This strongly counterproductive situation hinders ongoing progress and might even lead to false understandings. This conceptual paper offers a solution and also introduces a method called startle reflex modulation (SRM). It has been described since the late 80s in the human literature and is widely used in emotion research to measure raw affective responses. Meanwhile, besides in the frame of basic science studies it has also been applied to clinical and most recently even industry-relevant topics. It is suggested that SRM does indeed represent a highly valuable new approach to quantify affective processing in the context of NeuroIS (e.g. technology acceptance). Often, self-reported affect differs from objectively measured affect.

Suggested Citation

  • Peter Walla & Monika Koller, 2015. "Emotion Is not What You Think It Is: Startle Reflex Modulation (SRM) as a Measure of Affective Processing in NeuroIS," Lecture Notes in Information Systems and Organization, in: Fred D. Davis & René Riedl & Jan vom Brocke & Pierre-Majorique Léger & Adriane B. Randolph (ed.), Information Systems and Neuroscience, edition 127, pages 181-186, Springer.
    • Handle: RePEc:spr:lnichp:978-3-319-18702-0_24
    DOI: 10.1007/978-3-319-18702-0_24
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