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All that Glitters is not Gold: Alleged Innovations in Human Computer Interaction

In: Information Systems, Management, Organization and Control

Author

Listed:
  • Leonardo Caporarello

    (Bocconi University)

  • Massimo Magni

    (Bocconi University)

  • Ferdinando Pennarola

    (Bocconi University)

Abstract

Multinationals and hi-tech firms often advertise and claim for their newest innovations, presenting all kinds of improvements as authentic revolution for the industry. Regarding interfaces between users and machines, in particular, software developers announce repetitively their new versions, emphasizing their novelty and disruptiveness in order to attract more customers. Apparently, all competitors seem to play against everyone else. This study instead, demonstrates that when looking at the evolution over time of mobile phone interfaces—as an example of a widely adopted technology by millions of customers –variance and genuine innovation is very limited, and competitors prefer to follow their enemies instead of taking the risk of being disruptive into the marketplace. The study investigates why it is such and it explores the reasons why competitors get stuck with pre-existing user interfaces.

Suggested Citation

  • Leonardo Caporarello & Massimo Magni & Ferdinando Pennarola, 2014. "All that Glitters is not Gold: Alleged Innovations in Human Computer Interaction," Lecture Notes in Information Systems and Organization, in: Daniela Baglieri & Concetta Metallo & Cecilia Rossignoli & Mario Pezzillo Iacono (ed.), Information Systems, Management, Organization and Control, edition 127, pages 179-190, Springer.
    • Handle: RePEc:spr:lnichp:978-3-319-07905-9_12
    DOI: 10.1007/978-3-319-07905-9_12
    as

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