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Corporate Customership: The Core Components of the Relationship Between Firm and Customer

In: Smart Organizations and Smart Artifacts

Author

Listed:
  • Enrico Angioni

    (University of Cagliari)

  • Francesca Cabiddu

    (University of Cagliari)

Abstract

Past research developed a new theoretical framework, named Corporate Customership, that specifies the link between three fields most concerned with innovation: corporate entrepreneurship (CE), IT value-co-creation and user-centered innovation (DI). At the goal of this article is to clarify the core components of the relationship between firm and customer and deepen the basic dimensions of this new theoretical framework, in order to build up the defining aspects and boundaries of Corporate Customership, its context and form, and identifying possible developments for further research.

Suggested Citation

  • Enrico Angioni & Francesca Cabiddu, 2014. "Corporate Customership: The Core Components of the Relationship Between Firm and Customer," Lecture Notes in Information Systems and Organization, in: Leonardo Caporarello & Beniamino Di Martino & Marcello Martinez (ed.), Smart Organizations and Smart Artifacts, edition 127, pages 29-35, Springer.
  • Handle: RePEc:spr:lnichp:978-3-319-07040-7_4
    DOI: 10.1007/978-3-319-07040-7_4
    as

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