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Virtual Temptation: Fear of Missing Out, Protection Motivation and Their Joint Impact on Loot Box Behavior

In: People, Society, and Ethical Challenges of Information Systems

Author

Listed:
  • Florian Wetterling

    (FernUniversität in Hagen)

  • Sophie Kniepkamp

    (FernUniversität in Hagen)

  • Markus Noeltner

    (FernUniversität in Hagen)

  • Julia Kroenung

    (FernUniversität in Hagen)

Abstract

In today’s video gaming landscape, loot boxes are a common feature that allows gamers to enhance their gaming experience with special items or characters. By purchasing loot boxes, gamers can receive advantages in the game, through items that have objectively better properties. This study explores the mechanisms behind the loot box purchase intention in multiplayer games by conceptualizing a framework based on the social fear of missing out and factors from the Protection-Motivation Theory. Data collected from 205 gamers of multiplayer games was analyzed using ordinary least squares multiple regression. The findings reveal that social fear of missing out and protection motivation contribute to gamers’ intentions to purchase loot boxes. These results highlight the validity of concerns regarding loot boxes, as social and individual, game-related factors can influence purchase behavior, warranting further investigation.

Suggested Citation

  • Florian Wetterling & Sophie Kniepkamp & Markus Noeltner & Julia Kroenung, 2026. "Virtual Temptation: Fear of Missing Out, Protection Motivation and Their Joint Impact on Loot Box Behavior," Lecture Notes in Information Systems and Organization, in: Christoph M. Flath & Gunther Gust & Frédéric Thiesse & Axel Winkelmann (ed.), People, Society, and Ethical Challenges of Information Systems, pages 239-253, Springer.
    • Handle: RePEc:spr:lnichp:978-3-032-08486-6_17
    DOI: 10.1007/978-3-032-08486-6_17
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