IDEAS home Printed from https://ideas.repec.org/h/spr/lnichp/978-3-032-06725-8_9.html

The Digital Health with the Psychology of Fear of Missing Out in Electronic Commerce: Implications for Social Commerce and Purchase Intentions

In: Technological Innovations for Sustainable Development

Author

Listed:
  • Nguyen Duy Phuong

    (Industrial University of Ho Chi Minh City, Faculty of Business Administration)

  • Nguyen Minh Tuan

    (Ho Chi Minh University of Banking, Graduate School)

  • Le Dao Ngoc Thanh

    (Industrial University of Ho Chi Minh City, Faculty of Business Administration)

  • Bui Thanh Khoa

    (Industrial University of Ho Chi Minh City, Faculty of Commerce and Tourism)

Abstract

This study investigates the complex interplay between Fear of Missing Out (FoMO), social connection, social commerce usage intensity, and purchase intentions within the context of fast-moving consumer goods (FMCG) in Ho Chi Minh City, Vietnam. Employing a quantitative research design, a survey was administered to 310 FMCG customers, and the resulting data were analyzed using structural equation modeling (SEM) with AMOS software. The findings reveal that FoMO significantly influences purchase intentions, demonstrating its potent role in driving consumer behavior within social commerce platforms. However, the analysis also indicates that FoMO negatively impacts both social commerce usage intensity and perceived social connection. This suggests that while FoMO can stimulate immediate purchase decisions, it may simultaneously erode the social aspects of online shopping. The study underscores the importance of understanding the dual nature of FoMO in the digital marketplace, highlighting its implications for businesses seeking to optimize social commerce strategies and foster sustainable consumer engagement.

Suggested Citation

  • Nguyen Duy Phuong & Nguyen Minh Tuan & Le Dao Ngoc Thanh & Bui Thanh Khoa, 2025. "The Digital Health with the Psychology of Fear of Missing Out in Electronic Commerce: Implications for Social Commerce and Purchase Intentions," Lecture Notes in Information Systems and Organization, in: Badr-Eddine Boudriki Semlali & Ikram Ben Abdel Ouahab & Fabio Angeletti (ed.), Technological Innovations for Sustainable Development, pages 100-110, Springer.
    • Handle: RePEc:spr:lnichp:978-3-032-06725-8_9
    DOI: 10.1007/978-3-032-06725-8_9
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:lnichp:978-3-032-06725-8_9. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.