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The Effects of Ambient Illumination on the Readability of Negatively Polarized Mobile Websites: A Research Design Proposal

In: Information Systems and Neuroscience

Author

Listed:
  • Nina Muhr

    (University of Applied Sciences Upper Austria, School of Business and Management, Digital Business Institute)

  • Dietmar Nedbal

    (University of Applied Sciences Upper Austria, School of Business and Management, Digital Business Institute)

Abstract

Since Apple introduced dark mode, also known as negative polarity, in 2019, it has become increasingly popular. However, digital displays are typically optimized for office lighting, favoring positive polarity to reduce ambient illumination reflections, which aids in bright environments but reduces usability in dark ones. Most studies on the readability of negative polarity although focus on non-neurophysiological methods under normal illumination and in comparison to positive polarity, while mobile websites, used in dark illumination conditions, receive less attention in research. This study seeks to examine the effects of ambient illumination on the readability of negatively polarized mobile websites. We propose a research design consisting of an eye-tracking based, between-subjects laboratory experiment to examine these effects.

Suggested Citation

  • Nina Muhr & Dietmar Nedbal, 2025. "The Effects of Ambient Illumination on the Readability of Negatively Polarized Mobile Websites: A Research Design Proposal," Lecture Notes in Information Systems and Organization, in: Fred D. Davis & René Riedl & Jan vom Brocke & Pierre-Majorique Léger & Adriane B. Randolph & Gernot (ed.), Information Systems and Neuroscience, pages 297-306, Springer.
    • Handle: RePEc:spr:lnichp:978-3-032-00815-2_27
    DOI: 10.1007/978-3-032-00815-2_27
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