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The Impact of Social Commercial Platforms on Entrepreneurship in a Developing Country

In: Smart Technologies for Organizations

Author

Listed:
  • Nada Mallah Boustani

    (Saint-Joseph University)

  • May Merhej Sayegh

    (Saint-Joseph University)

Abstract

The development of electronic commerce has led to the emergence of social commerce combining commercial and social activities by using web 2.0 and increasing the social presence of online environment. This study is proposing a set of variables related to the social aspect of social commerce platform and its impact on customer purchase behavior to enhance entrepreneurship. Toward this end, a survey is distributed to 289 Lebanese social commerce platform shoppers. The findings indicate that social presence, social value, loyalty and satisfaction have a positive impact to enhance purchase from SCP and increase sales. Our findings suggest that gender differences are significant when it is about purchase frequency and types of products.

Suggested Citation

  • Nada Mallah Boustani & May Merhej Sayegh, 2023. "The Impact of Social Commercial Platforms on Entrepreneurship in a Developing Country," Lecture Notes in Information Systems and Organization, in: Cinzia Dal Zotto & Afshin Omidi & Georges Aoun (ed.), Smart Technologies for Organizations, pages 89-106, Springer.
    • Handle: RePEc:spr:lnichp:978-3-031-24775-0_5
    DOI: 10.1007/978-3-031-24775-0_5
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