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Factors to the Adoption of GSM Telephony in Rural Areas in West Africa

In: Smart Technologies for Organizations

Author

Listed:
  • Sèmévo Ida Tognisse

    (Institut de Mathématiques et de Sciences Physiques)

  • Jules Degila

    (Institut de Mathématiques et de Sciences Physiques)

Abstract

Mobile phone has revolutionized communication and comes with many services. However, its adoption is slow in some regions, particularly in rural, poor, and remote areas in West Africa. The purpose of this study is to examine the mobile telephony adoption in these regions. We use a research model based on the TAM (Technology Acceptance Model) and the moderating effects of age and user experience. Six hundred twenty persons from four villages and two representative countries in West Africa participated in the survey. The quantitative data analysis shows that the factors involved in the research model explain the technology adoption at 44%. In addition, the multigroup analysis showed significant gaps in technology adoption according to gender, country of study, and whether the person subscribes to the technology or not.

Suggested Citation

  • Sèmévo Ida Tognisse & Jules Degila, 2023. "Factors to the Adoption of GSM Telephony in Rural Areas in West Africa," Lecture Notes in Information Systems and Organization, in: Cinzia Dal Zotto & Afshin Omidi & Georges Aoun (ed.), Smart Technologies for Organizations, pages 49-64, Springer.
    • Handle: RePEc:spr:lnichp:978-3-031-24775-0_3
    DOI: 10.1007/978-3-031-24775-0_3
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