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Digital Technologies in Russian Retail

In: Digital Technologies in Teaching and Learning Strategies

Author

Listed:
  • Natalya Suray

    (Plekhanov Russian University of Economics (PRUE))

  • Vyacheslav Zhenzhebir

    (Plekhanov Russian University of Economics (PRUE))

  • Elena Artemova

    (Kuban State Agrarian University Named after I.T. Trubilin)

  • Tatiana Burtseva

    (MIREA-Russian Technological University)

  • Aslan Akhmadov

    (Ministry of Finance of the Chechen Republic)

  • Tatiana Khayrulina

    (K.G. Razumovsky Moscow State University of Technologies and Management)

  • Radik Baigullov

    (K.G. Razumovsky Moscow State University of Technologies and Management)

Abstract

The aim of the study is to study the implementation of digital technologies in the activities of domestic retail companies. Abstract-logical and statistical methods were implemented. To describe trends in indicators, absolute change, relative change and graphic approach were used. Analyzed theoretical approaches to the terminological understanding of digital technologies in retail. The article identifies the problems of traditional retail, examines the main trends in the development of digital Russian retail, which improve service and increase sales through the use of digital technologies. Using specific examples from the business practice of trading companies, the advantages of modern digital technologies are presented, the prospects and scope of their further development are identified.

Suggested Citation

  • Natalya Suray & Vyacheslav Zhenzhebir & Elena Artemova & Tatiana Burtseva & Aslan Akhmadov & Tatiana Khayrulina & Radik Baigullov, 2022. "Digital Technologies in Russian Retail," Lecture Notes in Information Systems and Organization, in: Alexandr Lyapin & Olga Kalinina (ed.), Digital Technologies in Teaching and Learning Strategies, pages 228-234, Springer.
  • Handle: RePEc:spr:lnichp:978-3-031-05175-3_23
    DOI: 10.1007/978-3-031-05175-3_23
    as

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