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Towards a Psychophysiological Investigation of Perceived Trustworthiness and Risk in Online Pharmacies: Results of a Pre-study

In: Information Systems and Neuroscience

Author

Listed:
  • Anika Nissen

    (University Duisburg-Essen)

  • Semra Ersöz

    (University Duisburg-Essen)

Abstract

Perceived trustworthiness and risk are crucial impact factors for a website’s success. While they have been frequently applied to diverse e-commerce contexts, an investigation of these constructs for the special case of online pharmacies is still scarce. In an attempt to measure these constructs in a neural experiment, this paper offers a pre-study with the aim to gain first insights and select appropriate stimuli for the upcoming study. Therefore, five operating online pharmacies are tested in an online survey with 121 participants which rated scales of perceived trustworthiness, perceived risk, attitude towards the website, and use intention for each of the included pharmacies. Results show that online pharmacies with high reputation are rated higher in the included constructs. Consequently, reputation, perceived risk, and trustworthiness are crucial impact factors on attitude and use intention. Thus, two promising online pharmacies could be selected for the follow-up study.

Suggested Citation

  • Anika Nissen & Semra Ersöz, 2021. "Towards a Psychophysiological Investigation of Perceived Trustworthiness and Risk in Online Pharmacies: Results of a Pre-study," Lecture Notes in Information Systems and Organization, in: Fred D. Davis & René Riedl & Jan vom Brocke & Pierre-Majorique Léger & Adriane B. Randolph & Gernot (ed.), Information Systems and Neuroscience, pages 9-19, Springer.
    • Handle: RePEc:spr:lnichp:978-3-030-88900-5_2
    DOI: 10.1007/978-3-030-88900-5_2
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