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Digital Business Strategy and Firm Performance: An Empirical Investigation

In: Innovation Through Information Systems

Author

Listed:
  • Hannes Kurtz

    (Georg-August-University Göttingen)

  • Andre Hanelt

    (University of Kassel)

  • Sebastian Firk

    (University of Groningen)

Abstract

While digital business strategy (DBS) has recently garnered substantial attention, there is still little understanding about different strategy alternatives and their outcomes. However, this is of great importance as different digital business strategy types may utilize different profit mechanisms and thus influence a companies’ performance in different ways. We conceptualize four distinct digital business strategy types and examine their influence on firm performance by applying panel fixed effect regression to a longitudinal dataset comprising leading tech companies. We find that not all digital business strategy types achieve to result in a positive impact and derive implications for information systems research and business practice.

Suggested Citation

  • Hannes Kurtz & Andre Hanelt & Sebastian Firk, 2021. "Digital Business Strategy and Firm Performance: An Empirical Investigation," Lecture Notes in Information Systems and Organization, in: Frederik Ahlemann & Reinhard Schütte & Stefan Stieglitz (ed.), Innovation Through Information Systems, pages 606-624, Springer.
    • Handle: RePEc:spr:lnichp:978-3-030-86800-0_42
    DOI: 10.1007/978-3-030-86800-0_42
    as

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