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Exploring Strategic Orientations in the Age of Digital Transformation: A Longitudinal Analysis of Digital Business Model Patterns

In: Innovation Through Information Systems

Author

Listed:
  • Hannes Kurtz

    (Georg-August-University Göttingen)

  • Andre Hanelt

    (University of Kassel)

  • Lutz M. Kolbe

    (Georg-August-University Göttingen)

Abstract

In the course of digitalization, fundamental mechanisms according to which companies operate are changing. Companies are forced to develop new, digital capabilities, which in turn, alter a company’s set of competitive moves and thus its business strategy. While much effort is undertaken to examine digital business strategy through several theoretical lenses, there has never been empirical research on archetypical strategic orientations regarding companies’ adoption mechanisms to environmental changes in a digital context. This study fills named research gap by investigating if the established framework of Miles and Snow (1978) is still applicable in the digital age. In doing so, it examines the evolution of digital business models of 40 companies from 2007 until 2017. We found that all four orientations predominate, but that there are contextual dependencies in their application or change.

Suggested Citation

  • Hannes Kurtz & Andre Hanelt & Lutz M. Kolbe, 2021. "Exploring Strategic Orientations in the Age of Digital Transformation: A Longitudinal Analysis of Digital Business Model Patterns," Lecture Notes in Information Systems and Organization, in: Frederik Ahlemann & Reinhard Schütte & Stefan Stieglitz (ed.), Innovation Through Information Systems, pages 183-199, Springer.
    • Handle: RePEc:spr:lnichp:978-3-030-86800-0_14
    DOI: 10.1007/978-3-030-86800-0_14
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