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Co-creating Value in B2B Platform Ecosystems – Towards a Deeper Understanding of the Emergence and Nature of Actor Engagement

In: Innovation Through Information Systems

Author

Listed:
  • Carina Benz

    (Karlsruhe Institute of Technology)

  • Lara Riefle

    (Karlsruhe Institute of Technology)

  • Christopher Schwarz

    (Celonis SE)

Abstract

Digital platforms (e.g., Industrial Internet of Things (IIoT) platforms) are on the rise aiming to foster value co-creation in business-to-business (B2B) ecosystems. However, we often observe actors to only hesitantly engage, and activity levels that fall short of expectations. Arriving at a sound understanding of why and how actors decide to engage in co-creation practices is a crucial first step to further promote and facilitate value co-creation in B2B platform ecosystems. This work builds upon the concept of actor engagement, which offers an actor-centric microlens on the hitherto vague theoretical idea of value co-creation. By pursuing a qualitative approach to theory development based on interviews with platform complementors, we identify factors influencing the formation and extent of actor engagement. Eventually, our research aims to contribute to a refined conception of value co-creation in B2B platform ecosystems by understanding the emergence and nature of actor engagement.

Suggested Citation

  • Carina Benz & Lara Riefle & Christopher Schwarz, 2021. "Co-creating Value in B2B Platform Ecosystems – Towards a Deeper Understanding of the Emergence and Nature of Actor Engagement," Lecture Notes in Information Systems and Organization, in: Frederik Ahlemann & Reinhard Schütte & Stefan Stieglitz (ed.), Innovation Through Information Systems, pages 236-242, Springer.
    • Handle: RePEc:spr:lnichp:978-3-030-86790-4_17
    DOI: 10.1007/978-3-030-86790-4_17
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